Key Takeaways
- Take a break from neutrals this winter season and try hues like butter yellow and Santorini blue for brighter looks.
- If you prefer neutrals but also want some color, try handbags in colored neutrals like burgundy, olive green, and chocolate brown.
- Sol and Selene offer stylish, multi-functional handbags in every color trending this season. Explore the collection and find your favorites.
You’re here because you want to know which hues are taking over in this season’s winter handbag trends, and classic neutrals isn’t what you want to hear. Keeping up with what’s hot and what’s not isn’t easy with a busy lifestyle, but you still want to treat yourself to a cute new handbag that adds a little life and color to cozy winter looks.
Can you use a beige handbag in winter? What about black? The answer is always a “yes”. Beige, black, ivory, tan, and cream are safe picks for any season and occasion. But why not try a spicier shade this time around? Here are all the winter handbag colors that deserve a spot in your ever-growing collection.
Butter Yellow to Brighten Up the Day

Look out the window. Is the sky dark and dreary? Then it’s the perfect day to carry your own sunshine in the form of a butter yellow neoprene tote. This soft, glowy hue is a heavy hitter during spring and summer but packs just as much of a punch on cooler days.
Color Pairings: Butter yellow bags shine the best with outfits in light neutrals like cream and beige as the backdrop. However, this lively hue also works with deep browns, denim, light grey, charcoal, and muted blues, and is certainly one of the best winter handbag colors to own!
Olive Green for the Perfect Colored Neutral

Olive is a neutral color that pairs well with nearly everything but still gives your winter look a distinctive boost.
Color Pairings: For this winter handbag trend, style an olive woven purse with a cream knit, black wool coat, denim, soft browns, and other muted earthy hues for balance. The trick is to match the saturation so the outfit doesn’t overwhelm the bag.
Rich Burgundy or Wine Red

When it comes to winter handbag colors, burgundy is a staple that refuses to step offstage. Its sister colors, cherry red and wine, also make a comeback year after year. You can’t deny how rich these hues look. They’re unique but understated, making them a must-have color for your everyday bag rotation.
Color Pairings: Deep reds are popular for a reason. They’re incredibly versatile and look beautiful with all neutrals, colored neutrals, gem tones, and even soft pastels.
Chocolate Brown for Warm, Fuzzy Feels

Carrying a chocolate quilted purse in winter is the fashion equivalent of holding a mug of hot chocolate. It’s a warm, indulgent hue that brings a sense of coziness on those teeth-chattering days. If your style leans toward ‘quiet luxury’ or ‘clean girl’, this is one of those winter handbag colors you shouldn’t walk past.
Color Pairings: Neutrals, of course. But also muted blues, deep greens, and terracotta. Try staying within the brown color family for this winter handbag trend to create a monochrome look with an expensive vibe.
Bright Blue to Defy Gloomy Days

The slate winter sky tends to drain color from everything, so colorful handbags in vivid blue become the perfect counterbalance. Think shades like royal blue, cerulean, or the bright mid-tone pulled straight from the rooftops of Santorini to bring a refreshing, feel-good pop of color to winter outfits.
Color Pairings: Winter handbags in electric shades of blue work wonderfully with light neutrals like stone greys, creamy whites, denim, and dark browns.
Now that you know what purses are in style for winter, head over to Sol and Selene to grab the hues that feel right for your cold-weather wardrobe. New here? Enjoy 25% off your first order when you sign up for our newsletter.